Joe Calloway is a performance expert who helps people and companies think competitively, improve constantly, and act decisively.  He delivers "keynote workshops" to companies and organizations that want to improve performance with existing resources.

He is the author of four ground-breaking business books including the best-selling Becoming A Category of One, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.   

Joe is a partner in Engage Consulting Group and is also a partner in BizVideos, a company that produces short business videos for use in meetings and corporate events.

Joe has been inducted into the Speakers Hall of Fame, but he doesn't do traditional "speeches."  Instead, Joe actively engages people in sessions that challenge assumptions and create new ways of thinking. 

"We can't thank you enough for your contribution to the conference.  I received a tremendous amount of positive feedback about you and your message of teamwork, differentiation from competitors and the take action attitude. You were entertaining, inspiring and a joy to work with! - Mary Jane Whitaker - Cassidy Turley

Most Requested Workshop

Becoming A Category of One: What Extraordinary Companies Do - And How They Think - To Create And Sustain Success

How do some companies create and sustain success year after year? It's their mindset. Top performers think about business differently, and this mindset is available to anyone. 

Based on Joe Calloway's ground-breaking book, Becoming A Category of One, this is an interactive work session that gets your people actively engaged with Joe, with each other, and with the ideas that will clearly differentiate you from your competition.

The Category of One mindset is:

Looking at your business with new eyes.  Learn from success outside your industry for fresh thinking and everyday innovation.  

We always have to get better.  Constant, relentless, daily improvement has to become ingrained in what you do. Don't think like an expert - it closes your mind to possibilities.  Think like a child.  New ideas come from having a beginner's mind - not from thinking you already know how it's done.

Do what customers value most and do it better than anyone else.  Improve and innovate close to the customer. If you win inside the box - you win the whole game. 

Whoever the customer loves the most leads the market.  Do you want your customers to love doing business with you? Of course you do.  It's the ultimate competitive advantage.  To be a market leader you have to create emotional connections with customers.

Help the other guy win.  Business is a cooperative, collaborative endeavor.  Top performers createreverse paranoia - everyone's out to help them.  

Top performers take action.  Great companies have good ideas.  Mediocre companies also have good ideas. The difference is that great companies take action on their ideas.  People in Category of One companies have a propensity to action.

• This session is most effective with groups of up to 500
• Includes exercises, discussion, videos, and lots of participation
• NOT a one-way "speech" - come prepared to participate